Search engine optimization, also called organic search engine optimization, includes a set of techniques that aim to improve the positioning of a page or a site in the results of searches made in a search engine like Google. It is necessary, because a non-optimized site may never appear in the first pages during searches by Internet users.
In organic referencing, which is in fact the choice and addition of keywords recognized by Google with regard to your product or service offering and which increases your positioning in searches. These words do not come at random and are usually the first search action that your SEO specialist will ask. What words would your future customers type if they were trying to find your service or business online?
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